Revenue Hacks

Tactical growth strategies for SaaS founders

Hey there 👋

Last week, I watched a SaaS founder spend $47,000 on paid ads in 90 days.

Revenue generated? $12,400.

Meanwhile, his competitor—with zero ad budget—was quietly pulling in 23,000 organic visitors/month from Google. Converting at 2.1%. Compounding every single month.

The difference? One understood SEO for SaaS. The other was lighting money on fire.

Today, I'm breaking down the exact SEO playbook that works for B2B SaaS in 2025—no fluff, just the moves that actually drive pipeline.

🎯 The SaaS SEO Hierarchy (Most Founders Get This Backwards)

Here's the counterintuitive truth: most SaaS companies optimize for the wrong keywords first.

They chase high-volume head terms like "project management software" (good luck outranking Asana) instead of the keywords that actually convert.

The priority order that works:

1. Bottom-of-funnel (convert now)
→ "[Competitor] alternatives"
→ "[Competitor] vs [Your Brand]"
→ "[Your category] pricing"
→ "best [tool] for [specific use case]"

2. Middle-of-funnel (educate + capture)
→ "how to [solve problem your tool solves]"
→ "[your category] template"
→ "[industry] + [workflow] guide"

3. Top-of-funnel (build authority)
→ Thought leadership
→ Industry trends
→ Broad educational content

💡 The hack: Start with comparison and alternative pages. They have 10x higher conversion rates than blog posts, and they're surprisingly easy to rank for because most SaaS companies ignore them.

⚡ The 5 Pages Every SaaS Website Needs (That Most Are Missing)

1. The "Alternatives" Page
Create: yoursite.com/[competitor]-alternatives
Target buyers actively looking to switch. These convert at 8-15%.

2. The "Vs" Pages
Create: yoursite.com/[you]-vs-[competitor]
Be honest. Acknowledge where competitors win. Paradoxically, this builds more trust and converts better.

3. The Use Case Pages
Create: yoursite.com/[tool]-for-[industry]
Examples: "CRM for real estate agents" or "invoicing for freelance designers"

4. The Integration Pages
Create: yoursite.com/integrations/[popular-tool]
People search "[tool A] + [tool B] integration" constantly. Be the answer.

5. The Calculator/Tool Page
Build a free calculator related to your space. "ROI calculator," "pricing estimator," etc. These earn backlinks passively.

🔧 The Technical SEO Checklist (5 Minutes, Big Impact)

Run through this quarterly:

☐ Core Web Vitals passing? Check PageSpeed Insights. Google literally uses this for rankings now.

☐ Is your /blog/ on a subdirectory, not subdomain? blog.yoursite.com = you're splitting domain authority. Move it to yoursite.com/blog/

☐ Do your pages have one H1 tag? Sounds basic. 60% of SaaS sites get this wrong.

☐ Are you internally linking from high-authority pages to conversion pages? Your homepage has the most authority. Link from it to your money pages.

☐ Do you have a programmatic sitemap? Auto-generate and submit to Google Search Console.

📈 The Backlink Strategy That Actually Works in 2025

Forget guest posting. Here's what's moving the needle:

1. Be the data source
Run a survey. Publish original research. Create a "[Your Industry] Benchmark Report." Journalists and bloggers link to data—not opinions.

2. Build free tools
A simple calculator or checker tool will earn more backlinks than 50 blog posts. Examples: Ahrefs' backlink checker, HubSpot's website grader.

3. The "statistics page" play
Create: "50 [Industry] Statistics for 2025"
Aggregate stats, cite sources, make it the definitive resource. These pages get linked constantly by content writers who need data.

4. HARO alternatives
Connectively, Qwoted, SourceBottle—respond to journalist queries. One good placement = DR 70+ backlink.

🚀 This Week's Action Items

Don't just read this—do something with it:

Today (15 min): List your top 3 competitors. Search "[Competitor] alternatives" for each. Are you ranking? If not, that's your first content piece.

This week (2 hours): Create ONE comparison page. Use this structure: intro → feature comparison table → pricing comparison → your honest take → CTA.

This month: Audit your technical SEO using the checklist above. Fix the subdomain issue if you have it—this alone can 2x your organic traffic over 6 months.

💬 Quick Take

"SEO for SaaS isn't about ranking for everything. It's about ranking for the 20 keywords that drive 80% of your revenue—then building a moat around them."

The companies winning at organic aren't publishing 10 blog posts a week. They're publishing 2 exceptionally good pages a month, promoting them properly, and letting compound growth do its thing.

Play the long game. Your paid-ads-only competitors will burn out. You won't.

See you next week,

— The Revenue Hacks Team

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